PROFESSIONAL EXPERIENCE  

YOUTUBE BRAND CREATIVE STUDIO via ASG 

Creative Operations Lead, June 2021 - Present

  • Oversee creative operations for 60+ person team at YouTube’s in-house marketing and production studio.

  • Direct manager to 20+ direct reports overseeing department subteams, providing performance and process guidance and career growth development.

  • Manage resourcing for creatives, designers, producers, post production, and project management. 

  • Interface with studio and marketing senior leadership to build organizational structure and identify talent gaps and needs.

  • Developed and implemented employee training and development programs, with courses ranging from management and communication skills, technical advancement, and diversity, equity, and inclusion training.

  • Track and manage department budget and finances, including annual planning and ad hoc project budgets. 

  • Oversee bi-annual performance reviews across team and manage salary budgets. 

  • Implemented project management and production process refinement and training.  

  • Oversee all recruiting and hiring of new talent, identifying resource needs and shifts in talent skillset needs based on creative initiatives. 

  • Develop and maintain contacts with top industry talent with an eye on new upcoming talent. 

  • Built and implemented comprehensive onboarding for all new employees.

  • Built a supportive, inclusive team environment, focused on the health and wellness of all employees, creating connections in a remote team.

HILL HOLLIDAY, BOSTON, MA 

VP, Director of Creative Operations, Feb 2020 - June 2021

  • Oversee all operations for agency’s creative department: art directors, copywriters and designers.

  • Manage resourcing for creative assignments, develop and organize work streams and communication systems, convey status of all projects to senior leadership for each range of work including national and international integrated campaigns, social and digital content, experiential, print, and client brand guidelines.

  • Develop yearly and incremental creative project scopes based on client strategy and deliverable needs; track project progress and budget.

  • Implement and manage department organizational structure based on shifting client needs, identify and source new talent and manage freelancers.

  • Lead cross-department communications between creative and strategy; account management and production; as well intake new projects, tracking from briefing through delivery, overseeing management of timelines and budgets and adjusting creative resources as needed.

  • Directly oversee all operations of in-house content production studio, Brigade, ensuring consistent and timely delivery from creative inception through to production.

  • Founding member of the agency’s Cultural Review Board, established to review all agency creative with a lens on diversity and inclusivity. 

VP, Director of Content Production, Feb 2018 - Feb 2020

  • Built and branded Brigade, a full-scale content production studio for scalable content creation, from large commercial production and post to nimble, quick-turn social content with budgets ranging from $700 to $700,000.

  • Personally developed and implemented an agency content creation process using comprehensive research and market analysis, adapting and guiding all departments and clients in approach, through strategy, account, creative, production and media.

  • Directly responsible for the profitability and management of department budget, functioning with a separate P&L within the agency. 

  • Procured new business opportunities both with current and prospective clients and developed customized content offerings based on client creative needs and budgets. 

  • Passionately built and led a team of 15 uniquely talented and diverse makers and  constantly sought out new opportunities and training for them that challenged and encouraged their growth. 

  • Produced broadcast spots, longform content, social content, short-form documentary, animation, and radio for clients that included Bank of America, Frontier Communications, Boar’s Head, Harvard Pilgrim, LG, Party City, Planet Fitness, Dunkin Donuts, Chili’s Restaurants, and John Hancock Financial Services.

VP, Executive Post Producer, Jan 2010 - Feb 2018 

  • Managed in-house production capabilities, oversaw a full team of videographers, photographers, editors, animators, color and VFX artists, sound engineers and producers. 

  • Creatively guided all department video, animation, and photography content, ensuring high quality work that delivered on client’s strategy and business goals. 

  • Accountable for department P&L, managing talent resources, equipment and investments while expanding profitability. 

  • Designed workflow process within department to interface with clients internally and externally. 

Associate Integrated Producer, Jul 2007 - Jan 2010 

  • Facilitated commercial production across large agency clients including Bank of America, Dunkin Donuts, Chili’s Restaurants and Liberty Mutual.

  • Sourced and managed internal and external production vendors and guided entire production process while managing expectations of creative teams and meeting client's business needs and expectations. 

PICTURE PARK, BOSTON, MA 

Production Manager, Oct 2003 - Jul 2007 

  • Coordinated production logistics for commercial broadcast productions, managing crew, locations, equipment, props, wardrobe, talent. 

  • Tracked and actualized budgets, managed POs, crew timecards, and talent payments. 

EDUCATION 

NEW YORK UNIVERSITY 

New York, NY 

Communication Studies, Mass Media Concentration, BS Jan 2002 

GPA: 3.8